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New Thinking. New Possibilities

New Thinking.

New Possibilities.

Welcome to our new way of thinking. It's bigger, smarter and driven by the desire to share stylish, high quality, efficient vehicles with everyone.

It means we challenge convention, in all kinds of ways – not for the sake of being different, but because in each case, it makes the Hyundai you drive that little bit better. Here are just a few examples of our new thinking in action.



New thinking

is Blue thinking.

Our cars use a collection of innovative technologies we call 'Blue Drive' to help improve fuel consumption and reduce emissions.

Together they can make a dramatic difference.Today's Blue Drive technologies are just the beginning. But with Blue models throughout the Hyundai range offering leading eco-performance, our new thinking means we can offer real, practical ways to reduce emissions substantially, here and now.



Hyundai Motorsport

World Rally Championship.

Closer to fans than any other top level motorsport, rallying sees production based cars competing on roads of gravel, tarmac, snow and ice. With 13 events around the world visiting the mountains around Monte-Carlo, the plains of Argentina, the vineyards of Germany and the forests of Wales and Finland, the WRC delivers equal measures of excitement, challenge, passion and performance.

The hand-built i20 WRC is a bespoke, ultra-performance competition car that is based on the i20 production vehicle. Equipped with a new rear wing and front spoiler to improve cooling, the i20 WRC also features improvements to the suspension kinematics and chassis stiffness.